What the ecommerce Messenger marketing landscape looks like in 2019
n 2019, Messenger marketing is carving out its niche as an innovative marketing channel, known for its impressive open and click-through rates. While enthusiasts appreciate its potential, the real measure of success lies in revenue generation. As one insightful observer quipped, “good luck trying to get interest on your open rates with your bank.”
Until recently, success stories involving e-commerce chatbots were scarce, unlike their counterparts in high-ticket services and course selling. E-commerce presents its own set of challenges, including specific technical requirements like abandoned cart messages, alongside inherent limitations of the Messenger platform itself. However, improvements are on the horizon, and many believe that messaging marketing holds the key to the future of e-commerce engagement. As the landscape evolves, e-commerce brands may soon uncover the full potential of Messenger marketing.