E-Com TLDR: Viral Scandals, Prime Week Wins, and the New Marketplace Playbook
Going viral is every brand’s dream–unless you’re going viral for all the wrong reasons. Last week, a Coldplay concert kiss cam moment turned into a full-blown internet storm. A seemingly ordinary couple ducked away awkwardly when caught on screen, only to later be identified as a company CEO and his head of HR–who, awkwardly, weren’t […]