Vertical vs Horizontal Scaling in Ecommerce: What It Really Means (and When to Use Each)
Xerox. Q-tips. Coke. Velcro. Google. Kleenex. What do all these brands have in common? They didn’t just sell a product–they became the product. We don’t say “photocopy,” we say “Xerox it.” We don’t ask for “cola,” we ask for “Coke.” We don’t search the internet—we Google it. That’s what happens when a company vertically scales […]
E-Com TL;DR: Import Shake-Up, TikTok’s New Ad Moves, Pinterest’s Male Audience Surge, and Amazon’s FBA Cut
A lot has happened this week in e-commerce and digital marketing. The U.S. is suspending its de minimis import exemption, affecting millions of small cross-border shipments. TikTok introduced a new “Engaged Session” metric to better track ad performance and expanded its ads beyond the phone screen. Pinterest’s male audience is growing quickly, bringing new search […]