Heuristic Analysis: The Ecommerce Growth Lever Nobody Talks About
When founders talk about growing their ecommerce stores, the conversation usually jumps to traffic. “Let’s scale ads.” “Let’s work with more influencers.” “Let’s spend more.” But here’s the uncomfortable truth: if your website is leaking customers, more traffic just means more wasted spend. That’s where heuristic analysis comes in. It’s not glamorous. It won’t get […]