E-Com TL;DR: Gen Z Loyalty, AI Haggling, and Cross-Border Crunch
A lot has happened this week in e-commerce and digital marketing. The U.S. de minimis shake-up is creating fresh headaches for holiday inventory planning. Gen Z loyalty is shifting away from discounts and toward community and AI-powered experiences. Contextual advertising is getting a major reboot thanks to generative AI. PayPal flagged cross-border payments as a […]