Juan Chavez From JMC Equipment: Business Secrets From an Inc.5000 Company
Hey Budai Nation,
We’re honored to share that Juan Chavez, the CEO of the successful automotive business JMC equipment, is our guest for today’s episode. JMC equipment has been holding the title of an Inc.5000 company for the past 4 years now. They have a successful B2B e-commerce store that you’ll learn more about in this episode.
Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.
Join Daniel Budai (our host and the founder of Budai Media) and Juan Chavez in this episode to learn more about:
Juan’s Journey With Jmc Equipment
A Business Lesson That Juan Learned the Hard Way
Juan’s Advice for New eCommerce Owners
Let’s jump right in.
Juan?s Journey With JMC Equipment
Juan is the second generation to be leading the team at JMC Equipment. The business was founded by his father, and Juan joined in after he decided to call quits on his first venture. JMC equipment is an automotive parts distributor to repair shops and retail stores. Before Juan stepped in, his father would approach stores in New York one at a time, and find leads door to door.
Juan helped launch JMC into the world of e-commerce by setting up a website and letting customers approach them instead. JMC is a unique company because their team is based out of Medellin, Colombia, but their sales are focused entirely on the US market.
Juan E. Chavez is based out of Medellin, Colombia. He has another successful business venture as well. Juan runs his own travel and real estate company that helps clients based out of New York find their dream apartments in Colombia.
Back to the Inc.5000 company though, JMC equipment has a solid team of skilled professionals that take care of the SEO and e-commerce side of things. They’ve also invested in building a strong team of salespeople, and customer-care executives that make sure that their leads get the information and push they need to purchase.
JMC Equipment sells high-ticket products with their average orders running anywhere between $2000 and above. In order to close a deal, they’re very active with their email marketing and even go a step beyond by calling their abandoned cart to close the sale. Their paid marketing efforts include a combination of Google ads, Facebook ads, and email marketing. For organic marketing, they also have an enriched library of educational blogs.
A Business Lesson That Juan Learned the Hard Way
Juan has over a decade of business experience under his belt. We asked him what’s the hardest thing that being in business has taught him, and here’s what he had to say: “The hardest thing I’ve learned goes beyond business, it’s basically about how to pick yourself up from a failure”.
I have been in that position where I thought that I might have to shut my business down. But the resilience to push forward despite the difficulties is what helped. Every other skill is a skill that you could probably just learn, you know if you put in the work, and if you put in the hours, but actual experience of like, you know, the experience that you go through when you make a mistake, and you lose money, or whatever, maybe you’re or you’re thinking about quitting is not something easy to understand.
But if you stick with it, you will eventually come out the other side a lot stronger with tougher skin. So the biggest lesson is not to give up when failure is knocking on your door.
Juan?s Advice for New eCommerce Owners
The best way to start an e-commerce business is by finding a good product that you have knowledge about, and that you’re motivated to sell. Ideally, find a way to sell this product without having to start with production. Dropshipping is a great way to escape inventory management. Once you have your e-commerce storefront, and marketing taken care of you can look into expanding into starting your own production. This gives you time to focus on taking your business off. The second piece of advice would be to know your industry. Research and talk to your potential customers, it’s the best way to grow your business.
That’s all for this episode of The Ecom Show. If you enjoyed it please make sure to be back here next Thursday for a brand new episode.
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Follow Juan E Chavez to learn more about him:
https://www.linkedin.com/in/jmcequipment/
Visit JMC Equipment to learn more about them:
https://jmcautomotiveequipment.com/
Follow Daniel Budai:
Daniel’s LinkedIn
https://www.linkedin.com/in/budaidaney/
Daniel’s YouTube
https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ
The Ecom Show
