E-Com TLDR: Viral Scandals, Prime Week Wins, and the New Marketplace Playbook

Going viral is every brand’s dream–unless you’re going viral for all the wrong reasons. Last week, a Coldplay concert kiss cam moment turned into a full-blown internet storm. A seemingly ordinary couple ducked away awkwardly when caught on screen, only to later be identified as a company CEO and his head of HR–who, awkwardly, weren’t […]

5 Easy Ways To Optimize Your Google Ads in 2025

Between Shopify’s checkout changes breaking tracking, Google tightening its black box around search terms, and new tools rolling out faster than most brands can keep up it’s no surprise even 7-figure stores feel lost. But here’s the thing: Google hasn’t stopped working. It’s just changed how it works. At Budai Media, we’ve audited dozens of […]

E-COM TL;DR Prime Day wins, Google’s AI ad shift, influencer hacks & Snap Maps

E-COM TL;DR Prime Day wins, Google’s AI ad shift, influencer hacks & Snap Maps Another week, another wave of e-commerce chaos. Amazon just turned Prime Day into a three-day spending marathon. Google dropped AI tools that might rewrite the rules of advertising. And a soda brand got fans to post UGC for the price of […]