We Made $2,842,348 USD for This Ecommerce Client in 30 Days

$2.84M

Revenue generated in just 30 days from email and SMS

33.38%

of total store revenue now attributed to retention marketing

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The Brand Story and Challenges

When people think of retention marketing, they often assume it’s best suited for fast-moving, low-ticket products. But this case study proves just how powerful email and SMS can be-even for high-ticket electronic products.

In April, a US-based electronics brand approached us. They sell essential communication devices tailored to people who prioritize connectivity and reliability, with product prices typically ranging from $200 to $300. Despite strong product-market fit and solid acquisition via Meta and Google Ads, their retention strategy was almost nonexistent.

They had two basic Klaviyo flows (abandoned cart), no design in their emails, and a Zapier-based integration that made the setup messy and hard to scale. Campaigns? Just two or three, text-only, and with minimal impact.

They knew they were leaving money on the table-and that’s where we came in.

Before Budai Media:

$30K/month from email campaigns and $300K/month from two default flows.
No popup or lead capture strategy.
Noncompliant SMS sending
Poorly integrated setup via Zapier.

After Budai Media:

Fully compliant and streamlined Klaviyo & SMS integration
$2.84M generated in 30 days from retention channels
Stronger list hygiene and growth (152K+ engaged subscribers)
Email attributed revenue jumped from 20% to 33.38%

Before working with us

6 months later

How we helped

1. Rebuilding Automations From the Ground Up

We started by rebuilding their email and SMS automation systems from the ground up. These automated email and SMS flows were designed to capture value from the brand’s existing traffic-without needing ongoing manual effort.

Flows Built from Scratch: The brand only had two basic abandoned cart flows when we joined. We added four essential flows including:
- Welcome Flow – Built with storytelling and engagement, the welcome series alone generated nearly $100K in the first week.
- Browse Abandonment – They hadn’t even heard of this before. We introduced a 3-email sequence with personalized recommendations.
- Post-Purchase Flow – Designed to drive loyalty, reviews, and repeat purchases.
- Winback Flow – Re-engaged lapsed buyers with content-first messaging.
- SMS Flows – Mirrored key flows with SMS messages tailored to their two main product lines.
Product-Specific Automation: Because their two core products had different customer profiles, we created variations of key flows for each product, with tailored copy, visuals, and triggers.
Transactional Messaging: Ensured compliance and customer satisfaction by integrating order updates, shipping info, and review requests via email and SMS.

2. Growing a Clean, High-Intent Subscriber Base

When we joined, there were no popups or lead capture systems in place. We built and deployed a high-converting 2-step popup:

Step 1: Captured email addresses with a compelling hook (non-discount).
Step 2: Followed up with SMS opt-in to grow their mobile list.

The result?

Over 100K new email subscribers
More than 52K SMS subscribers

The brand previously sent SMS without explicit consent-so we rebuilt their entire list growth strategy to be fully compliant with TCPA and GDPR standards. We also revised their privacy policy and ensured every flow included appropriate consent tagging.

For desktop users, we emphasized email collection, while on mobile we used Klaviyo’s dual-opt-in popup feature to collect both email and SMS seamlessly.

3. Scaling Revenue Through Story-Driven Campaigns

This brand had only sent a handful of promo emails before. We completely overhauled their campaign strategy by focusing on:

Educational Content Over Discounts: The brand dislikes discounts, so we focused on storytelling, use cases, and community-driven emails.
Launched ‘Frequency Friday’: A weekly text-based content series that drove $30K–$130K per email. These emails shared real-life scenarios where their devices could be useful-creating emotional connection and engagement.
Segmentation: Campaigns were split by product, customer behavior, and stage in the buying journey. That way, every email felt relevant.
Cross-Channel Campaigns: We aligned SMS and email campaign strategies to boost reach and conversions. SMS was used for:
- Flash offers
- Product launches
- Time-sensitive reminders
A/B Testing: We tested subject lines, send times, and formats to optimize every touchpoint.

This combination of creative storytelling and tactical segmentation helped us build a system that delivered consistent performance without relying on discounts.

The email on the top is one of their old emails and below one of our new emails.

Conclusion

In just 30 days, we transformed this electronics brand’s email and SMS strategy into a multi-million-dollar retention engine-generating $2.84M in revenue, with attribution from email jumping from 20% to 33.38%. What made this possible? A full-funnel, full-team approach: from rebuilding automations and growing a clean subscriber base, to launching story-first campaigns that converted without relying on discounts.

This brand trusted us with their retention marketing – and now they’re aiming to double results for Black Friday with over 25+ campaigns, deeper segmentation, and enhanced personalization.

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