Did you know that 77% of Americans take at least one supplement? The supplement industry is booming, it’s valued at over $163 billion in 2022, and it’s predicted to grow at a compounded annual growth rate of 8.4% in the next eight years.
Supplements are great for your health, and running a supplement business can help you generate immense wealth! In this episode of The Ecom Show, we’re going to be scratching the surface on how you can create a name for yourself in this extremely lucrative and competitive industry.
Michael Muscari, the founder and CEO of the premium Liposomal Vitamins and Dietary Supplements brand NanoNutra will be joining our podcast host and CEO, Daniel Budai, to share some proven strategies that can help you market a supplement brand.
Tune in to this episode to learn more about:
? Michael?s Journey With NanoNutra
? 3 Strategies To Market A Supplement Brand
? Michael?s Advice To New Entrepreneurs
Michael?s Journey With NanoNutra
Michael worked as a financial advisor for a couple of years but he wasn?t too happy working a job where everything depended on the market?s volatility, so he started venturing out and landed a gig with an ad agency. At the same time, he was also working as a freelancer for a supplement company who were in the diet and weight loss space.
That’s where he got his first introduction to the world of e-commerce. Around the same time he stumbled upon the famous book, The Four Hour Work Week by Tim Ferriss. Determined to live by the four-hour philosophy, Michael decided to take control of his own life and started his own e-commerce venture.
Michael?s first venture was called ImmunitySport+ where he focused on creating a niche in the supplement market with his single green immunity tablet. By the time he got this brand up and running, he?d become an expert at SEO and selling on Amazon. He then launched his second fitness and wellness brand called Healthy Start. Healthy Start focused on a wider range of products. His business now exhibited over a dozen supplement products. He realized that he had cracked the code with his research on nanotechnology and liposomal supplements, and decided to go all in.
He sold off all the other assets and moved his sole focus to building NanoNutra.
NanoNutra is a premium Liposomal Vitamins and Dietary Supplements brand. Most oral supplements are unable to help human bodies retain 80% of the nutrients they consume through the pill. Michael?s research on liposomal technology helped him find a solution to this problem which led to him starting NanoNutra. They now sell a full line of supplements, all using liposomal technology.
3 Strategies To Market A Supplement Brand
The supplement industry is highly competitive and diluted. There are a ton of new brands springing up everyday and making a name for yourself requires strategic brand positioning and effort. We asked Michael to share the marketing secrets that he?s picked up over the years of working in this industry.
Here are the three strategies that he?s used to grow NanoNutra:
- Focus on Education: NanoNutra uses a combination of technology and natural nutrients to create supplements that aid your fitness journey. Since they’re an early adopter of the Liposomal technology they focus heavily on educating consumers about the benefits and real life value of their products. They’re extremely transparent about what goes into their supplements, the results that customers can expect, and the process of how their supplements work. Michael also sends out a lot of high value emails to his subscribers to share credible information that can help them enhance their fitness and wellness journey.
- Get Endorsements: NanoNutra focused on getting doctors, nutritionists and fitness coaches to endorse their supplements. They prioritized creating high-value content from credible fitness and wellness personalities over spending on influencer outreach. This has helped them build trust.
- Create Subscriptions or Value-Packs:Supplements are something that you require on a cyclical basis. NanoNutra recognized this and created subscription packs that have helped them create a base of returning customers. They also provide discounted prices on variety packs to encourage customers to test their wide range of supplements.
Michael?s Advice To New Entrepreneurs
We asked Michael what his advice would be to new entrepreneurs. Here’s what he had to say:
?You have to have a lot of passion for whatever it is you choose to do or sell. You know, if you’re just trying to make easy money, it’s going to be very short lived if you find it at all.?
Find something that aligns with you and your values that you feel comfortable selling to other people. E-commerce has gotten nuanced and you need to be able to completely get behind your product to be able to create a solid brand which is why you should chase something that you’re passionate about.
Michael even has a free course called, The Purpose Method, that helps individuals find their true calling. You can check it out by clicking here.
Thanks for tuning in to this episode of The Ecom Show.
Before we go, here’s a special cheat sheet to help you audit your Klaviyo account.
https://www.thebudaimedia.com/cheatsheet
Follow Michael on LinkedIN.
https://www.linkedin.com/in/michaelmuscari/
Visit NanoNutra
Follow Daniel Budai
Daniel?s LinkedIN
https://www.linkedin.com/in/budaidaney/
Daniel?s Youtube
https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ
Daniel?s Newsletter
https://www.thebudaimedia.com/weekly-newsletter-signup
The Ecom Show
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