You’re listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand.
I’m your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.
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In this episode, I’m pulling up the actual dashboard and walking you through the exact SMS strategy we used to generate $760,000 in three months for a home decor brand – starting from zero.
We’re talking $152,000 from automations alone in January, 16% conversion rates on flows, and campaigns that printed $24,000 in a single month.
This wasn’t a small brand figuring things out. This was a 7-figure brand doing over a million per month that had zero SMS infrastructure and contacted us in late October – right before Black Friday.
It’s not about blasting your list with promotions. It’s about building the automation foundation first, layering strategic campaigns on top, and coordinating both channels so they grow together instead of competing.
This is a full case study breakdown with real numbers, real flows, and real takeaways you can implement.
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💡 What You’ll Learn:
- The exact five SMS automations that generated $152,000 in January alone (and why the Mobile popup flow crushed $119K)
- How we grew SMS from zero to 19% of total revenue in three months without killing email performance
- The campaign strategy that added $24,000 per month: 10 campaigns monthly with SMS-exclusive offers to train engagement
- Why automations drove 86% of SMS revenue while campaigns drove 14% – and what this means for your priority order
- The flash sale model that generated $93,000 in 48-72 hours using discount ladders and coordinated email/SMS urgency
- How to coordinate SMS and email as complementary channels instead of competitors
If you’re a 7-figure brand with strong email revenue but no SMS strategy, or if you’re worried SMS will harm your existing channels, this episode shows you exactly how to build it the right way.
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