Everyone starts their business with the dream of it becoming a multi-million dollar empire someday. Today, we’re going to be jumping in on a real-life success story of how you can scale your business to achieve limitless success.
We’re so excited and honored to have Cale Owenhere with us today. Cale is the CEO of Gym Launch and the Prestige Labs. Gym Launch is a wildly successful fitness coaching business that simply put, ?helps other gyms make an ungodly amount of money.? After transforming the fitness industry one gym at a time, the co-founders of Gym Launch started, Prestige Labs. A business focused on helping gyms provide fitness supplements to their customers.
Join our founder, Daniel Budai and Cale as they discuss:
?? Cale?s Journey to Becoming the CEO of Gym Launch & Prestige Labs
?? The Secret Sauce to Building a Multi-Million Dollar Business
?? How To Create Multiple Sources of Revenue From One Successful Business
?? Advice for Entrepreneurs
Cale?s Journey to Becoming the CEO of Gym Launch & Prestige Labs
Cale stumbled onto Gym Launch as a client. As a proud owner of two gyms, he approached Gym Launch in 2017 for advice on scaling his business. After spending a year implementing their strategies he realized the value that Gym Launch provides, and joined their team in 2018. Cale has worked his way to the top from the ground up, starting as a salesperson, and graduating to the position of the CEO as of December 2021.
Gym Launch grew from being a boutique fitness consulting agency in 2017 to a full-scale business with over 30-35 coaches. Currently, they’re present in both the USA and Canada. After successfully establishing a network of gym distributors, the co-founders Alex and Leila started their second successful venture, Prestige Labs.
Prestige Labs is a health supplement business that creates premium and GMP-certified supplements. Prestige Labs was born to provide a healthy alternative to mainstream supplements that use unnecessary fillers, copious amounts of caffeine, and blends that don’t offer any real benefits. Prestige Labs has managed to build a notable presence in the health industry through its wide network of gym owners and affiliate marketing.
The Secret Sauce to Building a Multi-Million Dollar Business
Creating one widely successful business is not an easy task, creating two is a true work of art. Let’s deep dive into how Gym Launch & Prestige Labs have grown into multi-million dollar businesses.
There are a lot of factors involved in making a business successful. Number one is, of course, having a passionate founder. Alex and Leila are two brilliant co-founders who completely understood the game and the industry that they’re in. They spent a lot of time flying out to gyms and helping them turn around to become successful. They must have done this over 30 times themselves, before building their wider team.
Another key thing is timing. When you enter an industry it’s important to see where you’re at, and who the key players in the space are. The timing of the industry can massively impact your growth and scale as well.
The final piece, of course, is learning. Both personal and professional. One of Gym Launch?s core tenants is you either grow or die. And personal development is a big piece of that. You can only grow your business if you and all your team members keep upskilling as well.
How To Create Multiple Sources of Revenue From One Successful Business
Let’s talk about how Gym Launch has taken the success of a service-led business that focuses on gym distribution channels and used that to build and navigate into a successful e-commerce business that provides fitness supplements.
So when you look at businesses, and you look at helping clients, you look at things in regards to vertical spinning verticals, basically you find ways to expand into avenues where your existing clients will spend money.
If a client goes into a gym, they’re spending money on a service, which is the gym, right? And whether it’s access or coaching, whatever it might be, that same client is spending money on other avenues related to working out such as supplements, so they’re gonna go buy supplements, which in itself is a multibillion-dollar industry. And then you’ve got a spending wallet of apparel, right, and then you’ve got a spending wallet of food. And then you got a spending wall of massages or other things that happen within the health and fitness industry. Our goal is to teach our clients to be able to dip into those spending wallets so that that money isn’t going somewhere else, but can stay in house.
Prestige Labs was born by applying that same idea. When Alex created Gym Launch, he created the service side, where gym owners are taught how to increase service revenue and service profit, and then to look at the other spending wallets in the fitness industry.
Clients often ask gym owners or their trainers for advice on fitness supplements. So Alex designed a supplement brand and company with the idea of creating the perfect fitness supplements. Prestige Labs provides gyms with premium high-quality fitness supplements at no extra affiliate marketing costs.
So now, the service-based clientele at Gym Launch also double up as our product ambassadors. They receive a 40% commission on selling the supplements, and in fact, our clients have earned over $70,000 in just 7/8 months of selling our supplements. Prestige Labs has made over $17 million in sales in its first year.
This is entirely through creating value for the affiliates, as well as the customers that the affiliates will target. Our affiliates are motivated to sell to customers since they’re receiving a 4X higher commission than standard industry rates, they’re also able to incentivize their customers by offering them 40% off on their purchases. The secret sauce to creating a successful business lies in creating value for everyone involved with it.
Advice for Entrepreneurs
Don’t be afraid to scale! There is no timeline to success, so don’t be afraid to push harder and scale faster. Especially if you’re cash-flow positive. If you’re ROI positive, double down on your profits. If you invest all your time, energy, and focus in finding avenues to scale quickly your efforts will pay off. If you act quickly, aggressively, and quickly you’ll be able to create a wildly successful business.
The key is to keep your focus on growth and not get comfortable or complacent with success.
Thank you for listening! We hope you enjoyed this episode of the Ecom show. Follow Cale Owen, Gym Launch, and Prestige Labs to know more about the fitness industry.
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