
#81 Ben Parr from Octane AI: Zero Party Data – Strategies for Collecting Data and Increasing Sales
In this episode of The Ecom Show, Ben Parr, Co-Founder of Octane AI, dives into zero-party data marketing and building genuine customer relationships. Learn how to collect and leverage zero-party data to personalize marketing, boost conversions, and increase customer lifetime value. A must-listen for Shopify merchants aiming to deepen customer engagement.


















