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Black Friday sale sign

Your Post-Black Friday Playbook

November 26, 2025

Black Friday might bring the spike, but the smartest ecommerce brands know the real opportunity starts after the sale. This playbook breaks down how to turn one-time deal hunters into long-term customers by using simple post-purchase touchpoints, smarter segmentation, and the right retention flows. If you want your Black Friday momentum to carry you through December, January, and beyond, this guide shows you how to make the spike compound instead of fade.

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What they say about us

“I reached out to Daniel and his team many times and their knowledge is phenomenal, they always educate themselves and attend all these email marketing events. Whatever I ask they can always help me out.”

Daniel Varga

Online Marketing Director of iGlass Hungary

“I read an article from Daniel from one of the ecommerce Facebook groups and we had a call. We generated nice mid-6-figure revenue from email without additional ad costs, which is amazing.”

Ondrej Roba

Ecommerce Entrepreneur

“I looked for ways to outsource our email marketing and this is how we found Daniel from a Facebook group. By using his system, we generated over $100K extra revenue. They also put your story into the emails in a great way.”

Wilco den Brok

Co-Founder of LYE

“Daniel and his team provided good expertise on our Klaviyo email automation project. We will be working with them in the future on developing our email automation.”

Zee

Marketing Director, Gear-up.me

“We wanted to increase our revenue using emails because we didn’t have time and energy to learn and implement it properly. The Budai Media team changed the way we think about email flows and campaigns. When we started Q4, they generated a 6-figure amount using emails and tripled the sales from our website popups.”

Andreas K?nig

eCommerce entrepreneur and consultant

“I was looking for a marketing agency owner who had experience in the UK market to review our all-over marketing platform, Mindbox.Cloud because we needed more experience in this market. ? During our work, I felt they had a proper understanding of email and e-commerce marketing and wanted to bring their best performance to help us. We’re going to stay in contact with them and looking forward to working with them during our expansion in the UK and US markets.”

Ivan Borovikov

CEO of Mindbox

“I met Daniel at “the beginning” of Budai Media when he set up everything by himself. I was blown away by his work regarding eCommerce email marketing and his incredible ability to craft great strategies and copy! He helped me set up the main email flows for my clothing business and the flows have been generating an extra 20% of our monthly revenue for almost one year.”

Jamie

Founder of High Dive Apparel

“The team at Budia Media helped us increased our revenue by 51% through email marketing. They are knowledgeable in email marketing and have extensive experience with Klaviyo. They are one of the most professional agencies we have worked with. We planned on working with them in the future. We highly recommend them.”

Nate Crawford

CEO of KobyEx

“At this moment, when I check our Klaviyo dashboard, I can see that 32% of our revenue was generated through emails in the last 3 months. Email and customer retention is undervalued these days, it’s difficult to build a solid brand without these. If you look for help regarding your retention and such channels as email, Messenger, SMS, Budai Media is your go-to partner. “

Xavier Couture

Ecommerce Entrepreneur

“I’d been following the Budai Media team for a while and I decided to start working with them during Q4 of 2019. It’s always been a great experience to work with them, they helped me communicate with our audience better and they always proactively come up with new ideas to test and grow. This proactive mindset makes them unique today and our partnership work well which is amazing.”

Tony Heally

Cute Dose

“Email revenue is $295,000 in the last 90 days and climbing. They seamlessly integrated the different back-end marketing tools and we even tried such things as a postcard campaign. They also take care of the high inbox rate of emails. Budai Media is a world-class team that takes pride in their deep knowledge and drives great ROI on their monthly retainer. We’re amazed by this team “

Eugen Schulz

Ecommerce CEO

“Our European-based ecommerce business needed help to set up email marketing and I reached out to Budai Media because I could see their previous results and heard good things about them from other business owners. They were flexible because we needed Italian copywriting and we used a custom website solution and they helped us with Klaviyo integration as well. Highly recommended if you want to give your retention marketing to seasoned experts!”

Timotej

Serial Ecommerce Entrepreneur

“We already had email flows that got 32% extra revenue for us, so I was curious if this can be improved. After 4 months of working together, we are now over 50% extra revenue just from email marketing. On top of this, we built stronger relationships with our amazing customers and our emails look better than ever. We also made over $50,000 from messenger and achieved over a 3,200% ROI on SMS marketing with the help of the Budai Media team. I am saying that as someone who is extremely picky with design due to my creative background. Would highly recommend the Budai Media team for anyone who wants to take their retention marketing to the next level”

Sunny Gosal

Ecommerce Entrepreneur

“We hired Budai Media to enhance email flows and begin a regular campaign calendar. The team also creates several campaigns and strategies for our email. Thanks to the efforts of Budai Media, the revenue connected to the email has doubled. Their workflow has been highly effective, and the team easily adopts the client’s communication method. They are reliable, results-driven, and collaborative.”

Thomas Strand

DTC Director at Tree To Tub

“We hired them for our existing eCommerce customers looking to start email marketing campaigns for their store. Our goal is to add on another marketing source to reach more audiences and generate sales with their email marketing expertise. ? The client praises the email marketing campaigns, which have resulted in six-figure sales from e-commerce customers. Budai Media has provided processes and strategies well and has gone the extra mile throughout the workflow. Their team is also professional in providing feedback and progress updates. “

Sandeep Kumar

Executive Director at ROI Minds Pvt

“Thanks to Budai Media, the company was able to achieve great success with their campaigns and promotions.. The internal stakeholders were particularly impressed with their dedication in accomplishing their goals, and how they were very easy to communicate with. ? Budai Media and our company worked together to create SMS campaigns that were in conjunction with our email marketing campaigns, and digital marketing ads.”

Rowena Scherer

CEO at Eat2Explore

“After an in-depth analysis, Budai Media produced deliverables that satisfied the client The team displayed phenomenal communication skills throughout the process, making it easy to track the project. Overall, they were reliable and facilitated a smooth project..”

Andrea Barnhill

Co-Founder, Director of Operations at Socratik

“Budai Media provided a smooth, easy, and precise workflow throughout the engagement. They also had an impressive knowledge and organization, wherein they have always stuck to deadlines. I could see that they are very passionate about what they do and care about success.”

Martin Nielsen

Owner at Amelia Activewear

“Working with Budai Media has transformed the way we do email marketing.?I have enjoyed working with Ben over the past two months. He has taken time to learn and understand how our business works, and we have worked together to develop an email marketing strategy that compliments that. Ben is always there to give me confidence when it is time to make changes to my strategy, and when a problem needs solving no stone lays unturned – we always manage to work it out! I would definitely recommend Budai Media if you are looking to ?up the anti? with your email marketing!”

Grace Mitchell

Marketing Manager at Valentte

“We collaborated with Budai Media on complex email marketing projects that involved automated flows, email campaigns and lead generation popups. Our goals were to increase our clients? revenue from emails, grow their email lists and work out solutions to complex tech challenges that our clients wanted our help with. With the clients we served together, we?ve taken them from little or no revenue from emails, up to 30% monthly revenue attributed to our email marketing on developing our email automation.”

Daniel Peleg

CEO at Email Composed

“Working in a highly regulated industry, Budai Media has fostered an adaptable and cooperative engagement. They’ve driven an 84% increase in sales from email marketing, as well as nearly 100% satisfaction from their client.?They are a communicative and experienced email marketing partner. You’ll see great results if you have an e-commerce store and haven?t tapped into email marketing before. Budai has definitely figured out the fundamentals of email marketing to increase your revenue.”

Dave Gray

CMO at Hazetown Vapes

“December 2020, before starting with Budai Media: 12% from email 5% flows 6% campaigns in the last 30 days $550,000 revenue ? December 2021 after working with Budai Media for a year: Campaigns: 23% Flows: 18% Revenue from Klaviyo: 41% I was very impressed by their knowledge and expertise. They always knew what they were doing and willing to try new things that could have been beneficial for my business. They followed my requirements for the letter, they always strive to reach my business goals and they produced amazing high-tier email designs.”

Lee Meyers

CEO at JuvaBun

“They get the job done to a high standard. We’ve had issues with email marketing and general marketers in the past where they don’t understand our positioning at all. But Budai Media’s copywriter is very effective?and we rarely need to edit their copy. Overall I let them get on with the work and they have built my trust now where I know they’ll do a good job without supervision. They drove 52% of our sales over the Black Friday period,?from both automated flows and campaigns they sent.”

Tom Eastman

Founder at Olympvs Jeans

“We hired Budai Media to help improve conversion optimization for one of our key clients. Our goal was to increase their ROI by maximizing conversion rates for the traffic we sent to the product landing page. Budai Media’s efforts drove a 50% increase in the end client’s conversion rate, resulting in a significant increase in their ROI. The team worked efficiently and communicated effectively throughout. Their robust strategy and ability to work under minimal supervision ensured the project’s success.”

Jon LaClare

CEO at Harvest Growth

“I had numerous conversations with Daniel and had built up some trust with him over time, and him and his agency’s experience, results and knowledge made it an easy decision. ? The team at Budai have been great and have constantly delivered for us meeting and often exceeding client expectations. We’ve typically seen 20-30% lifts in online sales for our clients as a direct result of their work.”

Jason Yormark

CEO at Socialistics

“We liked Budai Media’s structure and knowledge of the email marketing space for eCommerce merchants. We interviewed several companies and Budai was definitely the best process we have found. The communication and the flow of the project was very smooth.?Budai had to set up Klavyio on a Shopify store that was making six figures a month worth of sales. They created over 30 emails for our client which enables their customers to interact with the brand at various stages.”

Damiano Raveenthiran

Founder & CEO at Startup Slang

“Thanks to Budai Media’s efforts, Coolframes saw a significant increase in sales. The collaborative team communicated regularly and led productive discussions throughout. Their dedication to helping us succeed was reflected in their accessibility and attentiveness to their needs.”

Julia Kovbasyuk

Executive Assistant at Coolframes

“We wanted to increase customer retention. Email seemed to be a great way to achieve this, and Budai Media has taken our email marketing to the next level. ?We?ve seen great improvements on our email marketing and have just started working together on another business of mine.”

Toby Mullins

CEO at Mint Green