#153 Zachary Lipari From Superare: How This NY Based Fight Shop Built a Global Brand in the Last 12 Years

Ecomm Show: A Podcast by Daniel Budai

Hey Budai Nation,

I’m Daniel Budai and I have Zachary Lipari, the founder of Superare joining me for this episode of The Ecom Show.

Started in 2011 out of love for combat sports and grown into a leader in the industry, Superare has the best gear and apparel for the gym or the streets. They’ve got retail outlets in New York and LA, and they’ve got a killer online presence which makes them the go-to brand for fight apparel for fighters across the world.

Superare has had a very interesting journey over the last 12 years. They didn’t start out as a brand, they started as a sports shop selling fight gear and apparel. After spending years understanding what their customers love and prefer, they started developing their own product line, and there’s been no looking back ever since. Superare has built a cult following by developing a creative line of fight products and apparel that draw inspiration from pop culture, and athletes. Their excellent customer service, innovative marketing, and versatile range of products have made them a go-to brand for fighters from across the world.

Visit Superare to learn more about them.

Before we get started, here’s a quick introduction of us for all the new listeners!

Budai Media is an e-commerce retention marketing agency founded by our podcast host, Daniel Budai. We help businesses hyper-scale with the help of personalized email and SMS marketing campaigns. In the last 4 years, we have worked with over 125+ companies and generated over 35M+ in additional sales revenue.

Helping e-commerce businesses grow has always been a cause that Budai Media has strongly resonated with; we have several initiatives that help us pursue this cause by making valuable, verified, and actionable resources readily available to e-commerce entrepreneurs. We release new episodes every Tuesday, Thursday, and Friday.

Tune in to this episode to learn more about:

?Superare?s Journey Over the Last 12 Years

?How Zachary Transitioned From Retail to Online

?How to Manage Customer Returns and Sizing Issues With an Online Sports Store

?Superare?s Strategy for Building an Online Sports Brand

?Why Hiring Your Customers Is a Great Idea

?Zachary?s Advice to New Business Owners

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