You’re listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I’m your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media.
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A $20 million US jewelry brand rebranded their entire business. Within weeks, their average email open rate dropped from 40% to 24%. Their spam complaint rate hit 0.5% – ten times higher than what Google recommends. Their domain reputation tanked.
And with 764,000 emails and nearly half a million phone numbers on their list, the problem wasn’t going to fix itself.
They came to us in full panic mode. The instinct was to blame the creatives. It wasn’t the creatives.
It was a reputation problem – and fixing it the wrong way would have made everything worse.
We got their open rate back up to 53%, doubled their campaign revenue in under two months, and brought their domain reputation to the highest score possible on Google Postmaster. This is exactly how we did it.
👉 Book an audit to scale your ecommerce store: https://thebudaimedia.com/contact-us/
💡 What You’ll Learn:
- Why rebranding without the right email strategy can destroy years of sender reputation overnight
- The technical foundations most brands haven’t set up correctly – and how to check yours today
- The audience variety problem hiding inside large email lists that almost nobody talks about
- The engagement-based provider warm-up strategy that fixed deliverability for this brand’s 764,000-person list
- Why blasting a rebranding announcement to your whole list is one of the worst things you can do
- The exact order of operations for announcing a rebrand without tanking your deliverability
- The flow filters that automatically remove problem contacts before they damage your sender score
If you’re managing a large email list, planning a rebrand, or watching your open rates drop without a clear reason, this episode gives you the playbook to diagnose and fix it.
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