Hey Budai Nation,
Welcome back to the E-Com Show!
We’ve got Paul Farago, the founder of an immensely popular and creative footwear company Ace Marks, joining us today to help you put your best foot forward in front of your customers. Paul Farago comes from a footwear legacy family which has over decades of experience in the industry. Ace Marks is his second venture in this space.
Ace Marks is a men’s footwear brand that raised around $3.5M through Kickstarter in their final round of funding. With their focus on customer experience, quality, and innovation this brand has managed to stand out, and create a name for themselves in an extremely saturated market.
Ace Marks aces customer experience by always focusing on how they can overcome the obstacles that stop their customers from making that first purchase. They do this by offering a virtual stylist to help customers shop, providing a flexible and easy returns program, and having an innovative buyback policy that not only incentivizes customers to keep shopping again but also fulfills a greater social initiative by providing shoes to those in need.
Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.
In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We?ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. Click here to access it.
Join Daniel and Paul as they talk about:
?Benefits of DTC Over Wholesale
?How Ace Marks Stands Out in the Footwear Industry
?How to Leverage Influencer Marketing to Build Customer Trust
?Leveraging Your Kickstarter Campaign to Understand Customer Needs
?Unique Retention Marketing Tips for a High Ticket Product
?Using Virtual Stylists to Improve Online Customer Experience
?Paul?s #1 Advice to Fashion eCommerce Brands
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