How to Build an Elite Team of 50+ Ecommerce Marketers
In this episode of The Ecom Show, Daniel reconnects with Bostjan Belingar, a fellow agency owner and master of email marketing!
Not only is Bostjan a great mind to pick when it comes to retention marketing and growing a successful agency?
Daniel and Bostjan are good friends and former flatmates at the Hustle House since meeting at a Klaviyo Conference in Boston a few years back, and now they are ?friendly competitors.?
If you?d like to learn from the respective founders of Budai Media and Hustler Marketing about how to grow a successful marketing agency of your own, listen in and hear these successful business minds speak about:
?? Knowing when to build a team
?? Where to find the right people
?? Creating an efficient hiring system
?? Building a healthy work culture and limiting employee turnover
?? Questions to ask yourself when you own your own company
Is it for You?
Both Bostjan and Daniel hardly expected to start their own agencies back when they both got their start as copywriters. They wrote and learned from mentors before feeling the need to take on additional team members to lighten the workload. Before Bostjan knew it, he had 10-15 people working for him and over 60 people currently employed at Hustler Marketing.
At a certain point, you have to choose between scaling up and building a company or charging more money and becoming a highly paid specialist that works alone. Creating an agency is a lot of work, but it pays off in the long run if you are patient enough to wait.
In Search of Talent
After initially recruiting his first hires through Facebook and Instagram, Bostjan moved on to Upwork, where he found limited success. The quality of people on there was all over the place. Linkedin Hiring became his new best friend, and now his appointed ?Head of Culture? uses it for every hire they make.
Linkedin Hiring is relatively cheap, and it lets you filter by country, experience, and more when looking for the perfect candidate. It doesn’t hurt to have a handy hiring/HR consultant to help guide you through interviews and the hiring process!
What?s Your Hiring Process?
Bostjan wisely says that ?the quality of your work and employees is directly proportional to the quality of your hiring process.? You should leave emotion out of it, and don’t show up to an interview without any questions for your potential hire thought out already.
You should implement a funnel system and enter candidates into an excel spreadsheet. Ask them questions before you ever speak to them, make them take a competency test, and meet with the 5-10 best candidates that make it that far.
Keep Your Team Happy
It isn’t enough to hire the right people? You want to keep the right people working with you too! Talk to your employees, give them great feedback, see what your team thinks of each other with 360 feedback sessions, and develop a way to keep track of team morale and satisfaction if you can.
You should also find a way to track data like hires, resignations, employee turnover, and any other stat you can think of to make your company more efficient. Bostjan even employs a therapist to run workshops and help his team cope better during the week, which is quite revolutionary in this day and age.
What is Important to You?
The most important thing you can do as a business owner is to keep your goals and your dreams in sight at all times. Would you rather make a modest sum of money each month while working 25 hours a week, or make much more but have no free time and no weekends off?
Bostjan is happy to offer equity to his employees as long as he stays the majority owner. He prioritizes growth over money in his pockets because he is playing the long game. It isn’t all about revenue after all! It’s also essential to keep that winning mindset to stay motivated long-term with your business!
Most businesses fail, so take pride in what you are doing, work with the right people, and enjoy what you do. If you can’t enjoy what you do, find something you like to do better!
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