TikTok and Pinterest Marketing: Why You Should Care More About These Channels in 2021
Everyone’s heard of Facebook, Youtube, and Instagram, but are there other lucrative channels your ecommerce business is forgetting?
In this exciting episode of The Ecom Show, our friendly host and Budai Media founder Daniel meets with Joanna Szewczyk, a brilliant marketing guru from Poland!
Before leaving her job working in IT at a big bank in New York City, Joanna had plenty of free time in her office and not enough work. She searched for side projects and business ideas before realizing just how promising the Pinterest platform could be in the right hands, and she never looked back.
If you’ve ever wondered about alternative ways to promote your brand and drive huge web traffic, you’ll enjoy hearing Daniel and the CEO & Founder of PinMeApp discuss:
?? The difference between social media and search engines
?? Who should use Pinterest, and how it can drive web traffic
?? Going viral on Tik Tok and why it’s different than the rest
?? The right and wrong time to worry about conversion rates
?? Staying ahead of the curve and adapting
Know the Difference
To understand how Pinterest works, Joanna says it’s critical to change your understanding of the platform. Pinterest works more like a search engine in the vein of Google or Youtube, with incredible search mechanisms and recommendations. Facebook and Instagram are for people to consume media and promote themselves, while Google only shows you what you search for.
Pinterest combines the best of both social media and search engines, giving you a feed for those you follow, ads, and recommendations for trending media.
Is it for You?
Most people don’t even consider Pinterest when building their brand, but they might not realize how much potential money and exposure they are missing. Joanna was first inspired to work with Pinterest when she saw a travel blogger earning over 100k a month with affiliate marketing and advertisements thanks to a robust influx of traffic from Pinterest.
If you put in the work and post to the right public boards, you can build a following on Pinterest and leverage it to whatever service, coaching, or product you provide. Joanna also mentions that any business can benefit from Pinterest and Tik Tok accounts to build trust and exposure.
It’s Easier than Ever
Building a following on Instagram or Facebook can be frustrating, even with top-notch content and some algorithm luck. To even see your content on Instagram, you have to have a certain amount of followers already.
Tik Tok has revolutionized the game according to Joanna, who had a simple video of her apartment go viral despite only having a few hundred followers. Tik Tok is more democratic and allows most people to follow trends and make their mark no matter their audience, which is great for new brands.
Forget What You Know About KPIs
Online marketers are obsessed with their metrics like conversion rates and impressions, but Joanna says you have to ditch this way of thinking on Pinterest or Tik Tok.
You don’t ?walk through a city looking at billboards and go right to the store once you see something you like?. The same might ring true for Pinterest, which is meant to introduce you to products and build exposure. Ultimately the conversion rate cannot be truly counted on, so Pinterest and Tik Tok work best to gain exposure and build an audience.
Ready to Adapt
Marketers also know that you need to be quick on your feet. You can have Facebook Ads, or Instagram algorithms figured out, and you’re on top of the world, and the next day it all comes crashing down when they tweak some metrics or codes.
Joanna created her own app, PinMeApp, to help people automatically build a massive presence on Pinterest, and for a few years, it worked well. Now Pinterest has excluded third-party apps like hers, so she has morphed her business into a Pinterest Management firm that offers courses for those wanting to learn her secrets of the trade.
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