Hey Budai Nation, welcome back to The Ecom Show!
This is a Budai Media Special, where I, Daniel Budai, break down practical ecommerce strategies you can implement right now to grow your store. No ads, no fluff’just proven tactics that actually move the needle.
Deciding how to share your content with the world’what subject line to use, which image to pick, when to hit send’isn’t always easy.
But that’s exactly where A/B testing comes in.
In this episode, I’ll walk you through how to run effective A/B tests for your email campaigns. From picking the right KPI, to setting up your test in Klaviyo, choosing the right audience segments, and using Klaviyo’s built-in statistical significance tool to know exactly when the results are clear it’s all here
Here’s what you’ll learn in this episode:
How to pick the right KPI and avoid guessing what to track
A step-by-step walkthrough of setting up A/B tests inside Klaviyo
How to choose the right audience segments for your test
What statistical significance really means (without the nerdy math)
Best practices for testin what to do, what to avoid, and how to stay focused
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